The Organisation

Superbrands has launched programmes in more than 85 countries


Superbrands is the world’s largest independent arbiter of branding. Superbrands pays tribute to the strongest and most valuable brands in the world through its publications and national marketing programs.

Superbrands is a Global Organisation which promotes the discipline of branding. Superbrands has launched programmes in more than 85 countries including all the key global markets. We have worked with approximately 20,000 major brands through more than 400 separate publications.

“Superbrands Status” strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. Only brands which have been highly rated by the ‘Superbrands Council’ and through other research are granted “Superbrands Status” and invited to join the Superbrands programmes.

The “Superbrands Council” comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.

Superbrands began life in 1994 as a radio show on BBC Radio London. This broadcast aimed to give ordinary consumers an insight into the significant brands, which touched upon their lives.

After the success of the show the Superbrands organization was founded in 1995. Its mandate focused on promoting the discipline of branding and identifying and paying tribute to exceptional brands. At the time it was not imagined that within only a few years the organization could have achieved such phenomenal success – or be the global authority that it is today.

The first Superbrands reference book published in the UK contained brands ranging from international icons such as American Express and Coca-Cola to UK favorites like British Airways and Cadbury. The trend of mixing international and local brands highly rated by the relevant national selection process continues today. Sixteen percent of the brands from that first publication qualified and were featured in the 10th anniversary edition of Superbrands UK published in 2005. Thirty-eight percent of those brands continue to be members internationally.

Two further UK editions, each increasing in size and stature, were completed in 1996 and 1997. This paved the way for the first international Superbrands programme to be launched in Australia. Its publisher was Stephen P. Smith who created the Superbrands concept and founded the international organization.

In 2000, a sustained period of international growth ensued with Denmark, France, Hong Kong, Spain and the USA beginning programmes. More recently, Argentina, Canada, Germany, Japan and South Africa have joined the international network. Exceptional growth has occurred in Asia, Europe and the Middle East. Today, Superbrands is the world’s leading brand recognition platform and is established in more than 86 countries around the world.

Superbrands Greece

Superbrands Greece was established in 2005. Since then we have commissioned independent research to identify the Greece’s strongest corporate brands. Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of Greek consumers.

Superbrands Greece is part of the world’s largest independent arbiter of branding that identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.

Superbrand status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.

Superbrands Greece has awarded leading brands operating in Greece five times: in 2005, 2007, 2010, 2012 and 2016. Over 1.200 brands have received the Superbrands status, the most recognized award worldwide.