Media and PR
Superbrands and it’s PR partners work with all sectors of the media to promote both the programme itself as well as the featured brands. Television, print, radio social media and Internet are all utilised to inform consumers about how Superbrands operates, and which brands have achieved “Superbrands Status”.
Journalists from television, radio and press receive copies of Superbrands as well as frequent press releases. The publication serves as an invaluable reference source for journalists writing features about specific markets and brands or more general branding, marketing and business stories.